As we are on our way to launch the product, we are about to publish our new homepage. Homepages are always a tricky thing… We want it to be clear but nice, minimal but full of messages, so – how can we do it?

The first version goes like this:

Not good, why?

1. The icons are problematic

2. Too minimal

3. No one can understand what the product actually does…

The second version was better. started with this spec:

Followed by this design

Better but still not there

Great, now the problems:

1. Time for the right texts and messages

2. Not clear enough. Where is the mobile? the grandparents, the parent side?

3. From our experience, orange “sign in” button is always better conversion wise, why? good question

4. The “flickr” and “twitter” are too big

5. Need to finalize details

So we are here:

What do you think?